There are so many different platforms to choose from, but Facebook is undeniably the most impactful one, with over 1.5 billion daily users. Facebook allows you to set up an online profile, so that prospective customers can learn more about your business and what it stands for. They can read and leave reviews, see your list of services, and interact with your content. They should now be convinced that they want your company to do the job for them, and give you a call to get the job started.
Some other large social media platforms are Instagram, Twitter, LinkedIn, Google, and Pinterest. What’s great about all of these is that they’re free. It’s up to you to determine if these channels are worth investing your time into.
Much like a website, your profile should contain important information where it can be found easily, such as your phone number, location, and services. Other things to consider adding are company history, your value proposition, and photos. If you’re setting up your profile for the first, time, Facebook makes it really easy to add a lot of relevant information about your company by taking you step by step.
Your profile picture should simply be your logo. The cover image is where you can add in something more personal, such as a company photo or a short introduction video. You could use this as a tool to highlight some of your services, an upcoming event, etc.
This is your opportunity to show your customer what you’re all about. They don’t want to see your sales-pitch; they want to see your values.
Every post should come with an image or video. The unfortunate truth is that because of technology and social media, our attention spans are incredibly limited. If you don’t catch your audience’s attention with the first 1-2 seconds, they’re going to scroll past what you have to say. Don’t have an image to post? That’s ok, because you can make one. Canva.com is a free online design platform that makes it super easy to make clean, eye-catching graphics. When it comes to creating your own graphics, here are a few guidelines to go by:
Don’t know where to start? Try sharing good reviews, before and after footage from jobs, employee spotlights, events, and so on.
The key to getting and maintaining followers is to post consistently, whatever consistent is for you. A good starting place is 3-4 times a week.
There are a lot of tools out there to help you manage your social media calendar, especially if you have multiple accounts. Here are a few recommended social media management tools.
In the social media world, trends are constantly changing. Take the time to educate yourself regularly and keep your business’s social media game at it’s best. It could be the difference between someone choosing you over a competitor!