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Beginning Social Media Tips for Small Businesses: Where and What to Post

One thing that is often overlooked in our industry among many others, is online presence.

This can be anything from your website, to social media, to search engine optimization (SEO). With an ever-evolving online world, it’s more important now than ever to have an active social media page for your brand. Here are a few simple tips to help you manage your business’s social media accounts and create content that you can be proud to post.

PLATFORMS

There are so many different platforms to choose from, but Facebook is undeniably the most impactful one, with over 1.5 billion daily users. Facebook allows you to set up an online profile, so that prospective customers can learn more about your business and what it stands for. They can read and leave reviews, see your list of services, and interact with your content. They should now be convinced that they want your company to do the job for them, and give you a call to get the job started.

Some other large social media platforms are Instagram, Twitter, LinkedIn, Google, and Pinterest. What’s great about all of these is that they’re free. It’s up to you to determine if these channels are worth investing your time into.

PROFILE

Much like a website, your profile should contain important information where it can be found easily, such as your phone number, location, and services. Other things to consider adding are company history, your value proposition, and photos. If you’re setting up your profile for the first, time, Facebook makes it really easy to add a lot of relevant information about your company by taking you step by step.

Your profile picture should simply be your logo. The cover image is where you can add in something more personal, such as a company photo or a short introduction video. You could use this as a tool to highlight some of your services, an upcoming event, etc.

ServiceMaster of Tacoma Business Facebook Page

CONTENT

This is your opportunity to show your customer what you’re all about. They don’t want to see your sales-pitch; they want to see your values.

Every post should come with an image or video. The unfortunate truth is that because of technology and social media, our attention spans are incredibly limited. If you don’t catch your audience’s attention with the first 1-2 seconds, they’re going to scroll past what you have to say. Don’t have an image to post? That’s ok, because you can make one. Canva.com is a free online design platform that makes it super easy to make clean, eye-catching graphics. When it comes to creating your own graphics, here are a few guidelines to go by:

  • Stick to your color scheme. If your company doesn’t have a set color scheme, it’s time to set one yourself.
  • Fonts. It’s really easy to get carried away with fonts, but keep it clean and stick to a few solid ones that compliment each other, and compliment your logo. Again, your company might have some branding guidelines that dictate the specific fonts you should use.
  • Keep it simple. Catch their attention, but don’t drive them away with confusing and hard to read graphics. Your caption is a great place to include all of the details.

Don’t know where to start? Try sharing good reviews, before and after footage from jobs, employee spotlights, events, and so on.

ServiceMaster of Tacoma Instagram sceenshot

CONSISTENCY

The key to getting and maintaining followers is to post consistently, whatever consistent is for you. A good starting place is 3-4 times a week.

There are a lot of tools out there to help you manage your social media calendar, especially if you have multiple accounts. Here are a few recommended social media management tools.

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In the social media world, trends are constantly changing. Take the time to educate yourself regularly and keep your business’s social media game at it’s best. It could be the difference between someone choosing you over a competitor!